- Logo & Identity
- Art Direction
I chose a bold condensed style typeface which I doctored to fit with the simple triangular form, this could be switched to accommodate any supporting text as the brand develops.
‘Beyond Adventures’ social presence is important for promoting the brand as a lot of sales come through this way. Beyond has now started a new event based in the Archipelago. You can see how the brand has developed to reflect this new event on its facebook page.