- Logo & Identity
- Art Direction
Create a logo and identity for an adventure holiday brand ‘Beyond Sahara’. A four day adventure travelling south through Morocco to the Sahara desert with like-minded souls for one hell of a party.
I settled on a simple symbolic triangle shape which could represent either a mountain, hill or sand dune as this inspires far flung adventurous places. Using the same shape, I explored different styles using geometric shapes and lines.
I chose a bold condensed style typeface which I doctored to fit with the simple triangular form, this could be switched to accommodate any supporting text as the brand develops.
‘Beyond Adventures’ social presence is important for promoting the brand as a lot of sales come through this way. Beyond has now started a new event based in the Archipelago. You can see how the brand has developed to reflect this new event on its facebook page.