- Art Director
Brand design & Graphic Design for Artificial Intelligence startup Constellation Ai
Constellation AI Logo exploration
Constellation Ai is a startup who have created ground-breaking technology that improves peoples lives through artificial intelligence.
They are driven to solving the difficult and simplify the complex, so that people can be smarter and healthier. the branding therefore has to represent the complexity of the technology but in a simplified way.
A graphic block formation was created to form a ‘Constellation’ which also represented the C, A & I of the brand name.
A set of guidelines were produced to outline the brand message and language which included creating rules around usage of grpahic devices, typography and logo placement.
Once the brand rules were set out for Constellation Ai, the new branding was then rolled out across all marketing materials including a new look and feel for the website.
I created a range of Graphical symbols could be used to communicate information in a simplified way and add personality to the brand.
I also created a range of infographics whereby I was tasked with simplifying complicated information into engaging bitesize pieces