Honda
Campaign
P2 Press
Deliverables
- Press ads
Role
- Art Direction
- Design
Brief:
Honda P2 Press adverts
Promote the new seasons range of Hondas cars for a creative press ad campaign
What was
produced?
We created a press ad campaign based on looking for inspiration in places you wouldn’t necessarily look and in being persistent in looking at things from all angles in response to solving problems.
The press ad range
For each car something about the car was chosen to use as a basis for the creative. So for instance, the CRV has front lights that move in the same direction as the steering wheel moves, so you could kind of say that the CRV can see around corners.
