- Online game
- Traffic Drivers
- Web Design
- Art Direction
Porsche Cayman microsite
The campaign proposition: ‘The Power of balance’ is all about the new technology in the pistons of the Cayman which help the car to be more balanced so the car can take corners easier an faster. This was the inspiration behind the design of the microsite which was made to be fully responsive.
The website design takes inspiration from the neon lighting from the film Tron which gets across the futuristic tech in the car and is created in a symmetrical way as the user scrolls to get across this idea of balance.
An online game was created in order to educate users on this new technology. Users would participate in the games and get the highest score possible. They would then be entered into a prize draw to win a drive round a track in the new Porsche Cayman
Traffic Driver Banners
A range of banners were created in order to drive users to the site. Below is a storyboard which shows how the banners would animate.