Porsche
Campaign
Cayman
launch
Deliverables
- Microsite
- Online game
- Traffic Drivers
Role
- Web Design
- Art Direction
Brief:
Porsche Cayman microsite
Create a microsite design to promote the launch of the new Porsche Cayman using the campaign proposition ‘The Power of Balance’
What was
delivered?
The campaign proposition: ‘The Power of balance’ is all about the new technology in the pistons of the Cayman which help the car to be more balanced so the car can take corners easier an faster. This was the inspiration behind the design of the microsite which was made to be fully responsive.
Website design
The website design takes inspiration from the neon lighting from the film Tron which gets across the futuristic tech in the car and is created in a symmetrical way as the user scrolls to get across this idea of balance.
Online
Game
An online game was created in order to educate users on this new technology. Users would participate in the games and get the highest score possible. They would then be entered into a prize draw to win a drive round a track in the new Porsche Cayman
Traffic Driver Banners
A range of banners were created in order to drive users to the site. Below is a storyboard which shows how the banners would animate.
