Client

Porsche

Campaign

Cayman
launch

Deliverables
  • Microsite
  • Online game
  • Traffic Drivers
Role
  • Web Design
  • Art Direction

Brief:

Porsche Cayman microsite

Create a microsite design to promote the launch of the new Porsche Cayman using the campaign proposition ‘The Power of Balance’

What was

delivered?

The campaign proposition: ‘The Power of balance’ is all about the new technology in the┬ápistons of the Cayman which help the car to be more balanced so the car can take corners easier an faster. This was the inspiration behind the design of the microsite which was made to be fully responsive.

Website design

The website design takes inspiration from the neon lighting from the film Tron which gets across the futuristic tech in the car and is created in a symmetrical way as the user scrolls to get across this idea of balance.

Online

Game

An online game was created in order to educate users on this new technology. Users would participate in the games and get the highest score possible. They would then be entered into a prize draw to win a drive round a track in the new Porsche Cayman

Traffic Driver Banners

A range of banners were created in order to drive users to the site. Below is a storyboard which shows how the banners would animate.