Sony
Campaign
Xperia mobile
Deliverables
- UI Design
- Iconography
- Web design
Role
- Designer
- Art director
Brief:
Sony mobile
Concept and design responsive web pages for 2 new Sony mobile releases. The Xperia™ XZ Premium and the Xperia™ XA1..
What was
Delivered?
I delivered a total of 11 web pages designed for desktop and mobile to be fully responsive. The XZ premium pages had 9 other technology pages where you could find out more about the features of the phone.
Concept to Design
The web pages were created using a narrative-led design process from concepting stage through to final execution. Each section was sketched and brought into a wireframe in order to engage the customer and take them on a journey telling the story of the product and its capabilities.
Use the slider below to see the difference between concept stage to final delivery.


Final delivery
We delivered a total of 11 web pages which included 2 product pages and 9 technology pages which covered both the Xperia™ XZ Premium and the Xperia™ XA1. Scroll through the pages to below.